SNET Internet
SNET Internet Features  
Survey Readers Comments

01/30/99

The Super Bowl

More than 11,000 votes were tallied in our survey on Super Bowl XXXIII. Upwards of 60 percent of respondents said they're going to watch at least part of the spectacle, while 37 percent indicated their profound disinterest -- and sometimes, their disgust with the majority.

The simplest answer -- the answer of a fan -- was the most popular. Just under 40 percent said they will watch because they love the game. If our email box is any indication, there are more Broncos boosters than Falcon fans in Connecticut.

About 10 percent said they'd watch for the rollout of great commercials on Super Bowl Sunday, this year costing a cool $1.6 million per 30 seconds of air. Look for Hartford Financial's half-minute, featuring a kangaroo, in the third quarter.

Several readers pointed out that we failed to include what probably would have been a popular answer: "I'll watch because I have money on the game." The readers are right -- we simply didn't think of the gambling/football pool angle when we made up the question, and wish we had. The results would probably have been more interesting..

The final results were:

Q: The Super Bowl. Will you watch, and why?

  • Yes, I love football - 4,496 (39.5%)
  • Yes, everyone else does - 971 (8.5%)
  • No, I don't care - 4,256 (37.4%)
  • Yes, for the great ads - 1,123 (9.9%)
  • I'll watch the halftime show - 517 (4.5%)

Here are your comments: "I love football, and I think the Broncos are the greatest team in the world. Ihope they win it all, go Broncos!" C.L.

"The thing about the Super Bowl is that even if you don't want to watch it, you pretty much have to because there is absolutely nothing else on TV." J.D.R.

"I do not like football the sport, but I do love the good looking men who play it. I think it is boring, like ice-skating ... So I'd rather be shopping at the local mall spending ready cash than watching plain 'ol football!" L.S.

"You didn't give us the option: 'Yes, because my husband controls the remote.' :)" B.P.

" I'll watch the Super Bowl because I love football but I hate the media blitz that goes with it and all NFL games. I miss the days when you could see the huddle and everything that was going on on the field instead of a commercial. I wish corporate America would leave the game(s) alone, maybe a half hour of commercials before and after the event ( this goes for ALL sports events for that matter.)" P.O.

"I will watch the Super Bowl, if for no other reason than I LOVE the Denver Broncos. I have been a fan for over 16 years. I cried when John Elway realized that they had won last year, and I want to experience the same emotions again this year!" S.A.

"I won't watch primarily because its on the new 'CARTOON NETWORK'.............FOX!" J.P.

"The number one reason to watch the Super Bowl is ... to see if I won the pool!" T.L.

"It is idiotic to stare at a screen to watch these millionaires dance around a field while they make more millions. The only losers are we starers: The Winners are: the millionaire players, the millionaire coaches, the millionaire stadium owners, the billionaire owners, the billionaire advertisers and all the other modern-day robber barons. They are interested in the "fans" only because without them there would be no television and no millions to spread around. Otherwise, they could care less about us. What fools we watchers be!" A. and P. M.

"They put it on Sunday in January because they know there isn't much else to do. I wonder how many people would watch it if it were on Saturday night in July!" T.M.

Previous survey results are available.

   SBC Corporate Site ©1995-2004 SBC Knowledge Ventures. All rights reserved.     Legal  Privacy
Miscellaneous Archived Columns Survey Results Network Archived Columns Investing Archived Columns Education Q&A Archived Columns Issues in Education Archived Columns Surfing the New with Kids Archived Columns Viewpoints Archived Columns Insights Archived Columns Jeff Schult Don Coffin Babara Feldman Beth Bruno Support Search Products Personalize News Links Features Home SMARTpages.com Yellow Pages SBC Corporate Personal Options Personal Home Pages New Customers Start Here